Marketing Segmentation Quiz

Marketers use all of the following categories to organize segmentation variables except:

• Demographic segmentation

• Geographic segmentation

• Biographical segmentation

• Psychographic segmentation

Which of the following is not a demographic characteristic?

• Location

• Education level

• Age

• Income level

The first level of Maslow’s hierarchy of needs is

• Emotional needs

• Physiological needs

• Safety needs

• Social needs

This market segmentation is based on people’s interests and values. This is directly related to lifestyles and social interests

• Demographic market segmentation

• Behavioral market segmentation

• Psychographic market segmentation

• Geographic market segmentation

Which of the following is not a factor in geographic segmentation?

• Region

• City size

• Climate

• Occupation

This is the process of dividing a large group of consumers into subgroups based on specific characteristics and common needs.

• Consumer consolidation

• Market saturation

• Market segmentation

• Mass marketing

What is the primary focus of behavioral segmentation?

• Usage patterns

• Income levels

• Geographical location

• Age groups

Reasons to purchase based on feelings, beliefs, or attitudes are

• Intellectual motives

• Rational motives

• Logical motives

• Emotional motives

Many marketers have discovered that market size varies within the size of a city. City size is a ________ variable.

• Psychographic

• Geographic

• Behavioral

• Demographic

This demographic population segment was born between the mid 1990’s to mid 2000’s.

• Gen X

• Gen Z

• Millennials

• Baby Boomers