Primary and secondary research

What is primary research?

• Research that is conducted first-hand by the researcher

• Research that is conducted by reading existing literature

Which of the following is an example of primary research? ​

• Reading a book on the history of World War II ​

• Conducting a survey to gather information about people's attitudes towards climate change

What is secondary research? ​

• Research that is conducted first-hand by the researcher ​

• Research that is conducted by reading existing literature ​

Which of the following is an example of secondary research? ​

• Conducting a focus group to gather information about consumers' preferences for a new product ​

• Analyzing sales data from the past year to identify trends in consumer behavior ​

• Conducting a study to investigate the effects of a new drug on the human body ​

What is the main advantage of primary research? ​

• It is generally less expensive than secondary research ​

• It provides first-hand information that is tailored to the researcher's specific needs ​

• It is easier to conduct than secondary research ​

Asking your friends 10 questions about the flavours of ice creams they like

• Primary research

• Secondary Research