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*RCI OB Lead Types

Authored by Global Learning MSS

Professional Development

Professional Development

Used 29+ times

*RCI OB Lead Types
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11 questions

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1.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

These lead sources are considered our "Big 3" and are the main focus of our attempts.

Select all that apply:

WebFunnel

OF to CX

Guest Past Reconnect

BK to CX

CTI Shopping

2.

MATCH QUESTION

1 min • 1 pt

Match the following

BKtoCX

A booking WITH payment that has cancelled

Webfunnel Prospect

The same as Web Funnel except these guests did NOT match a profile in our database, so we were not able to match their last channel booked.​

Webfunnel Unmatched


A guest that was on our website who entered the online booking funnel but did not finalize their reservation. These guests dropped off at the payment screen. These guests also matched a profile in our database, and we are able to match their last channel booked.​

CTI Shopping

This guest called our inbound call center but did not convert on their initial call.

CX

A booking that had NO payment and has cancelled

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

BK TO CX and OF TO CX leads are some of our top performing leads

True

False

4.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

A guest that called our inbound call center but did not convert on their initial call.​

This lead will appear in Siebel as: 

CPGN_WEBFUNNEL_UNMATCHED_

OF_WEB_

CTI_SHOPPING ​

CPGN_WEBFUNNEL_PROSPECT

5.

MULTIPLE CHOICE QUESTION

0 sec • 1 pt

A guest that was on our website who entered the online booking funnel but did not finalize their reservation.​

These guests dropped off at the payment screen. These guests also matched a profile in our database, and we are able to match their last channel booked. Match the lead source below:

CPGN_WEBFUNNEL_PROSPECT

BKTOCX_ 

CPGN_WEBFUNNEL_UNMATCHED_

CTI_SHOPPING ​

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A booking that was made through the contact center, with no payment that has since cancelled.

OFtoCX_

OF_WEB_

BKTOCX_

7.

MATCH QUESTION

1 min • 1 pt

Match the following

Low Value Lead

MVAL_RCI

Suite Value Lead

HVAL_RCI

Medium Value Lead

SVAL_RCI

High Value Lead

LVAL_RCI

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