*RCI OB Lead Types

These lead sources are considered our "Big 3" and are the main focus of our attempts.

Select all that apply:

• Recurring

• CX/BKtoCX

• OF Web

• Webfunnel

• CTI Shopping

Match the following

• CTI Shopping

• A guest that was on our website who entered the online booking funnel but did not finalize their reservation. These guests dropped off at the payment screen. These guests also matched a profile in our database, and we are able to match their last channel booked.​

• CX

• The same as Web Funnel except these guests did NOT match a profile in our database, so we were not able to match their last channel booked.​

• BKtoCX

• A booking WITH payment that has cancelled

• Webfunnel Prospect

• A booking that had NO payment and has cancelled

• Webfunnel Unmatched

  
  

• This guest called our inbound call center but did not convert on their initial call.

CX and BKtoCX leads are some of our top performing leads

• True

• False

A guest that called our inbound call center but did not convert on their initial call.​

​

This lead will appear in Siebel as: 

• CPGN_WEBFUNNEL_UNMATCHED_

• OF_WEB_

• CTI_SHOPPING ​

• CPGN_WEBFUNNEL_PROSPECT

A guest that was on our website who entered the online booking funnel but did not finalize their reservation.​

​

These guests dropped off at the payment screen. These guests also matched a profile in our database, and we are able to match their last channel booked. Match the lead source below:

• CPGN_WEBFUNNEL_PROSPECT

• BKTOCX_ 

• CPGN_WEBFUNNEL_UNMATCHED_

• CTI_SHOPPING ​

A booking that did not have a payment and was then cancelled. These are bookings that did not convert from your own bookings, or from inbound, or from the web.​​This lead will appear in Siebel as:

• CX_

• OF_WEB_

• BKTOCX_

Match the following

• Medium Value Lead

• SVAL_RCI

• Suite Value Lead

• MVAL_RCI

• Low Value Lead

• LVAL_RCI

• High Value Lead

• HVAL_RCI

What lead type is a guest who booked through the inbound call center, or from your own booking, and just returned from their cruise?

• Returned Guest

• Returned Guest Reconnect

• Past Guest

• Past Guest Reconnect

What lead type is a guest who booked through our website and just returned from their sailing?

• Direct Web Reconnect

• PGR Direct Web

• Past Guest Reconnect

• Past Guest Web Reconnect

This lead type booked their next cruise while still onboard the ship.

• NextCruise

• Past Guest Reconnect

• CTI Shopping

• Web Funnel