*RCI OB Lead Types

These lead sources are considered our "Big 3" and are the main focus of our attempts.

Select all that apply:

• WebFunnel

• OF to CX

• Guest Past Reconnect

• BK to CX

• CTI Shopping

Match the following

• BKtoCX

• A booking WITH payment that has cancelled

• Webfunnel Prospect

• The same as Web Funnel except these guests did NOT match a profile in our database, so we were not able to match their last channel booked.​

• Webfunnel Unmatched

  
  

• A guest that was on our website who entered the online booking funnel but did not finalize their reservation. These guests dropped off at the payment screen. These guests also matched a profile in our database, and we are able to match their last channel booked.​

• CTI Shopping

• This guest called our inbound call center but did not convert on their initial call.

• CX

• A booking that had NO payment and has cancelled

BK TO CX and OF TO CX leads are some of our top performing leads

• True

• False

A guest that called our inbound call center but did not convert on their initial call.​

​

This lead will appear in Siebel as: 

• CPGN_WEBFUNNEL_UNMATCHED_

• OF_WEB_

• CTI_SHOPPING ​

• CPGN_WEBFUNNEL_PROSPECT

A guest that was on our website who entered the online booking funnel but did not finalize their reservation.​

​

These guests dropped off at the payment screen. These guests also matched a profile in our database, and we are able to match their last channel booked. Match the lead source below:

• CPGN_WEBFUNNEL_PROSPECT

• BKTOCX_ 

• CPGN_WEBFUNNEL_UNMATCHED_

• CTI_SHOPPING ​

A booking that was made through the contact center, with no payment that has since cancelled.

• OFtoCX_

• OF_WEB_

• BKTOCX_

Match the following

• Low Value Lead

• MVAL_RCI

• Suite Value Lead

• HVAL_RCI

• Medium Value Lead

• SVAL_RCI

• High Value Lead

• LVAL_RCI

What lead type is a guest who booked through the inbound call center, or from your own booking, and just returned from their cruise?

• Returned Guest

• Returned Guest Reconnect

• Past Guest

• Past Guest Reconnect

What lead type is a booking that had payment, that has since cancelled?

• CTI_Cancelled

• BKtoCX

• Past Guest Reconnect

• CX_

Agents will receive a Past Guest Reconnect lead within ​ (a)   days from a guest returning from their sailing.

• 7
• 30
• 14
• 3
• 60