law

offers powerful search tools plus an integrated package of content and services;

• Portal

• E-tailer

• Content provider

• Transaction broker

online version of traditional retailer; includes virtual merchants (online retail store only), bricks and-clicks e-tailers (online distribution channel for a company that also has physical stores), catalog merchants (online version of direct mail catalog), and manufacturers selling directly to the consumer.

• Portal

• E-tailer

• Content provider

• Transaction broker

information and entertainment companies that provide digital content; typically utilizes an advertising, subscription, or affiliate referral fee revenue model.

• Portal

• E-tailer

• Content provider

• Transaction broker

processes online sales transactions; typically utilizes a transaction fee revenue model.

• Portal

• E-tailer

• Content provider

• Transaction broker

uses Internet technology to create markets that bring buyers and sellers together; typically utilizes a transaction fee revenue model.

• Market creator

• Service provider

• Community provider

offers services online.

• Market creator

• Service provider

• Community provider

rovides an online community of like-

minded individuals for networking and information sharing; revenue is generated by advertising, referral fees, and subscriptions.

• Market creator

• Service provider

• Community provider

Major Types of B2B E-commerce Business Models

supplies products directly to individual

businesses.

• E-distributor

• E-procurement

• Exchange

• Industry consortium

single firms create digital markets for

thousands of sellers and buyers.

• E-distributor

• E-procurement

• Exchange

• Industry consortium