Digital Marketing Basics

What is the term used to describe the process of optimizing a website to increase its ranking in search engine results?

• Social Media Marketing

• Email Marketing

• Search Engine Optimization (SEO)

• Pay-per-click (PPC) Advertising

Which metric measures the number of times a website visitor leaves a website after only viewing one page?

• Click-through Rate

• Conversion Rate

• Bounce Rate

• Cost per Click

Which social media platform has the largest number of active users?

• Facebook

• Instagram

• Twitter

• LinkedIn

Answer explanation

Global social networks ranked by number of users 2023

Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than 2.9 billion monthly active users.

https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/

What is the term used to describe the process of promoting a product or service using influencers who have a large following on social media?

• Content Marketing

• Influencer Marketing

• Affiliate Marketing

• Native Advertising

Which of the following is a best practice for designing an effective landing page?

• Including multiple CTAs to increase the chances of a conversion

• Using a complex design with lots of colors and images

• Including a long list of product features and benefits

• Making the headline and value proposition clear and easy to understand

A clickable image or text that links to another webpage or website.

What is the term used to describe the process of collecting data about website visitors and using it to personalize marketing messages?

• A/B Testing

• Remarketing

• Behavioral Targeting

• Geotargeting

Why is it important to create a detailed buyer persona before designing a landing page?

• To ensure that the landing page is visually appealing and engaging for potential customers

• To identify the most effective keywords and phrases for search engine optimization

• To create a clear and concise CTA that resonates with potential customers

• To provide insights into the needs, preferences, and pain points of the target audience

Answer explanation

A buyer persona is a fictional representation of your ideal customer based on market research and real data about your existing customers. By creating a detailed buyer persona, you can better understand the needs, preferences, and pain points of your target audience. This knowledge can be used to design a landing page tailored to potential customers' needs and interests.

Which of the following is NOT a type of digital advertising?

• Email Marketing

• Social Media Ads

• Print Ads

• Video Ads

A type of digital advertising in which the advertiser pays each time someone clicks on their ad.