Branding Japanese Style

In the past (early 20th century), what do the Japanese usually eat?

• Wasoku (Cooked rice, Soups and side dishes, Japanese pickles)

• Rice

• Rice, Peasants, Rice mixed with other grains

• ichijū sansai (one soup, three side dishes)

A long-standing feature of the Japanese daily diet

• ichijū sansai (one soup, three side dishes)

• One soup and one side dish

• Rice and pickles, supplemented by miso soup and a side dish

• Tofu

Japanese Customer are...

• Collectivism & homogeneity

• Selective purchasers

• Loyalty

• Likely to be attracted by new things

How can Japanese brand add more meaning to their products?

• By storytelling

• By the Design

• By letting the products market itself

• By researching what their customers like

What can be inferred from the long time cost to make the Japanese change their eating habit to rice?

• They like peasants

• They prefer rice to be eaten at traditional events

• They are loyal and hard-to-change habits

• They are hard to affected by trends

What is the key of Japanese Branding?

• The product itself

• The story behind it

• The Design

Have you ever felt being manipulated by Japanese products (it can be anything: foods in restaurants, souvenirs, etc.) ?