IMC Quiz

Below are several reason of a marketing communication failure, except:

• A great campaign can induce a trial, but if the product does not deliver on its promise there will be no repeat

• Not up to date campaign

• The pricing of the product may not be correct: it may be too expensive or too cheap

• The distribution may be limited

brand likeability also known as …

• Conversion rate

• Brand attitude

• Brand behavior

• Brand trial

Bellow are key point of IMC definition, except :

• It's a concepting process

  Must take the target audience

• Must take the target audience into consideration

• Based on communication disciplines

• must be supported by research, and not guesswork

IMC were needed when there is complexity came up from such condition, except :

• Have many brand contact points

• Have more than one target audience

• Have more than one message to be communicated

• Have one specific brand for specific target audience

Based on the effect of communication attrition, with $1 million campaign investment, how much profit margin each product just to break event?

• 370.37

• 370,00

• 373,00

• 373,37

What is the second step In IMC planning process?

• Launching the campaign

• Plan the campaign evaluation

• Decide in the budget

• Obtain key consumer insight

The marketing communication mix consists of eight major modes of communication:

• Advertising, Sales promotion, Event and experience, Public relation and publicity, online and social media marketing, mobile marketing, direct and data base marketing, and personal selling

• Advertising, promotion, Event and experience, Public relation and publicity, online and social media marketing, mobile marketing, direct and data base marketing, and personal selling

• Advertising, Sales promotion, Event and experience, Public relation and publicity, online and social media marketing, mobile marketing, direct and data base marketing, and one-on-one selling

• Advertising, Sales promotion, Event marketing

  , Public relation and publicity, online and social media marketing, mobile marketing, direct and data base marketing, and one-on-one selling

Press kits, Speeches, Seminars , Annual reports , Charitable donations, Community relations , Lobbying and Company magazine are example of :

• Advertising, promotion

• Event and experience

• Public relation and publicity

• direct and data base marketing

Bellow are micromodels of marketing communications concentrate on consumers’ specific responses to communications. Except?

• AIDA Model

• Hierarchy of Effect Model

• Innovation-Adoption Model

• Technology Acceptance Model

To increase the odds of success for a communications campaign, marketers must attempt to increase the likely-hood that step occurs. For example, the ideal ad campaign would ensure that:

• The ad correctly positions the brand in terms of desirable and deliverable points-of-difference and points-of-parity. 


• The ad creates strong brand associations with all these stored communications effects so they can have an 
impact when consumers are considering making a purchase.



• Both a & b are right statement

• Both a & b are wrong statement