Marketing Apps 3.1

Sandy and members of her team took turns randomly sketching and doodling on a piece of paper. Now, they are studying the doodles, trying to identify the shapes, and determining how the shapes can be related to a particular product opportunity. Sandy and her team are using which creative-thinking technique?Sandy and members of her team took turns randomly sketching and doodling on a piece of paper. Now, they are studying the doodles, trying to identify the shapes, and determining how the shapes can be related to a particular product opportunity. Sandy and her team are using which creative-thinking technique?

• Synectics

• Braindrawing

• Free association

• Starbursting

Six Thinking Hats is a creative-thinking technique that stimulates ideal generation through which activity?

• Assigning each group member a different job

• Playing the devil's advocate

• Providing positive feedback

• Categorizing information

To generate innovative product ideas, a business often performs which activity?

• Evaluates traits

• Interprets laws

• Monitors trends

• Measures feedback

What is the advantage to a business of having its employees generate product ideas as a group?

• More participants provide a variety of perspectives.

• It is easier to develop and implement a product concept.

• It is easier to develop and implement a product concept.

• Screening activities can be distributed among several people.

Market opportunity is often affected by which factor?

• Location

• Timing

• Rewards

• Methodology

Which is a source a business often consider when generating product ideas?

• Design costs

• Test results

• Customer complaints

• Promotional plans

Which employee is a good source for obtaining new product ideas because he or she is in contact with customers on an ongoing basis?

• Graphic designer

• Tax auditor

• Sales representative

• Office manager

What is a negative effect of workplace gossip?

• Less conflict

• More collaboration

• Lower productivity

• Higher morale

Which is an example of a manager being unethical when communicating with employees?

• Explaining that some information is confidential

• Deliberately providing insufficient information

• Sending information in simple chart form

• D.

  Deliberately limiting the distribution of classified information

What should an employee do if a coworker is spreading malicious gossip about another worker?

• Refuse to pass on the information

• Deny hearing the rumor

• Ask for supporting evidence

• D.

  Check out the accuracy of the message