Spring Review Part 3 - Distribution and International Marketing

What term describes products or promotions specially designed for certain countries or regions?

• adaption

• customization

• globalization

• personalization

Which term identifies the difference in value between exports and imports of a nation?

• balance of trade

• balance of exports

• balance of imports

• balance of products

Which of the following is both the most expensive and fastest method of shipping?

• boat

• plane

• train

• truck

Which term describes the use of the same promotions and selling the same product in all countries?

• adaptation

• globalization

• customization

• personalization

What form of transportation would be used to move gasoline from a refinery to a local gas station?

• plane

• pipeline

• train

• truck

Brooke works for Publix. She manages the bakery’s inventory by refilling stock and maintaining the store’s cake display. What is Brooke’s position?

• food broker

• manufacturer's agent

• rack jobber

• retailer

What is the term for retailers selling products over the internet to the customer?

• e-retail

• e-selling

• e-service

• e-tailing

Tommy Hilfiger clothing can be purchased in large department stores, such as Dillard’s, Macy’s and Nordstrom. Which level of distribution intensity is Tommy Hilfiger using?

• e-commerce

• exclusive

• intensive

• selective

The makeup brand Maybelline can be purchased at Walmart, Target, Kroger, Walgreens, and other convenient stores. Which level of distribution intensity is Maybelline using?

• direct

• exclusive

• instensive

• selective

Coca-Cola Worldwide Distribution center sells its products to a local Coca-Cola Distribution center who sells the products to Costco Wholesale who sells it to CVS Pharmacy who then sells it to a customer. Which level of distribution intensity is Coca-Cola using?

• direct

• indirect

• exclusive

• selective