4.6 International Marketing & Revision

Which of the following is not an opportunity to entering international markets? 

• Enhanced brand image

• Increased customer base

• Social and demographic variety

• Extended PLC

A marketing manager suggests improving payment systems, strengthening after-sales services, improving queueing systems and reducing the wait time. Which element of the marketing mix is she aiming to improve? 

• People

• Physical evidence

• Processes

• Promotion

A new manager has been hired at an Italian restaurant. The manager made many changes to improve the services of the restaurant, which included playing soft music throughout the restaurant. This is an example of improving on which of the following? 

• Place

• Physical Evidence

• Product

• Process

A soft drinks manufacturer would like to get customer feedback on a new beverage it would like to release. To do so, it invites potential customers to try the drink alongside some alternatives, and give them ratings out of 10 for flavour. What method of primary research is this? 

• Interview

• Survey

• Focus Group

• Observation

Which of the following is a characteristic of qualitative research? 

• It is objective

• Key questions focus on "Why"

• The researcher is not a part of the process.

• Key questions focus on ‘How many?’

A balance sheet is said to balance when:

• Assets = Liabilities

• Net Assets = Equity

• Fixed Assets = Equity

• Equity = Retained Profit

Sales revenue minus cost of goods sold (or cost of sales) = ?

• Gross Profit

• Retained Profit

• Net Profit before tax

• Net Profit after tax

If a business has an opening balance of $5000, total cash inflows of $6000, and total cash outflows of $8000, what will the closing balance be? 

• -$2,000

• $3,000

• $11,000

• $14,000

When a company has high liquidity, this means that:

• The company has very high overdraft obligations.

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• The current liabilities are greater than the current assets.

• The working capital is insufficient to meet current liabilites.

• The company’s assets can be easily converted into cash.

Suppose the motor industry has total sales revenue of $7.875 billion last year, and that the market leader recorded sales revenue of $2.035 billion.

What is the firm's market share?

• $5.84 billion

• 25.84%

• 74.16%

• 3.82%

Answer explanation

Market share = ($2.035bn / $7.875bn) × 100 = 25.84%