CSR - 1_S2_MKT 2
Authored by Julio Acosta
Business
12th Grade
Used 17+ times
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22 questions
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1.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
Which of these items is an example of Place utility?
Recording a salesperson as he or she demonstrates a product
Arranging special credit programs to purchase a high-ticket item
Putting more expensive products on shelves at eye level
Packaging related products together in a container for a special price
2.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
A marketing plan documents how to focus marketing efforts. In good marketing strategy, what's at the center of all the efforts?
The product
The customer
The competitors
The business
3.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
Which of these statements about market segmentation are TRUE?
It is the basis for target marketing.
The same factors are used to analyze both business and consumer markets.
The process involves careful analysis of a range of products.
All of the above
4.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
What is the term for a group of people who are most likely to buy a product?
Target market
Consumer market
Market mix
Market mix
5.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
The business-to-business (B2B) market includes people who buy products to:
Use them in day-to-day operations
Make other products
Resell them
All of the above
6.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
Which of these statements about the impacts of marketing are TRUE?
Virtually all of the goods and services you use are marketed.
Marketing impacts our daily lives, our society, and even the environment.
The impacts of marketing can be both positive and negative.
All of the above
7.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
What is the focus on Relationship Era marketing?
Selling to customers
Making product for customers
Marketing to customers
Long-term connection to customer
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