INCUBATOR TRAINING DAY 1

What is Lightweight Interface (LWI)? Choose all correct answers

• A simple, easy-to-use interface for advertisers to define their audience, set their budget, schedule the ad’s duration, and create ads that focus on their goal

• Is a tool that lets you create and manage your ads. You can view, make changes and see results for all your campaigns, ad sets and ads.

• It enables advertisers to manage ads directly from their Facebook page

• An all-in-one tool for creating ads, managing when and where they'll run, and tracking how well your campaigns are performing towards your marketing goals.

What are the signs that advertisers are ready for Ads Manager? (Multiple correct answers)

• Growing in reach,followers, and spend onthe platform. Also shows a Growth Mindset on the call

• Have limited resources like knowledge and time

• High Quality, Direct Response Ads with Strong Performance

• Wants to use a feature not available in LWI

What is the purpose of asking the advertiser questions?

• To find each pain point the advertiser has and use it to close the sale at the end of the call

• To find ways to trick the advertiser into agreeing with the solution you will recommend.

• To spend more time on the call and to pitch it as successful.

• To better understand the advertiser’s needs and goals to ensure you have all the information to recommend the best solution

Arrange the Incubator workflow in the correct sequence:

a. Follow up email

b. Make the call

c. Prepare for the call

d. Prioritize your outreach

e. Log the interaction

• a,b,c,d,e

• d,c,b,e,a

• b,e,a,c,d

• d,e,c,b.a

What are the jobs in our daily routine as MP? Select all correct answers

• Contact Searching and Account Scrubbing

• Prepare CRM Assignments

• Chat support on technical issues

• Cold calling/scheduled call

• Log call and send email recap

Choose the right order in Objection Handling:

• Ackowledge, Check, Position, Question

• Acknowledge, Question, Position, Check

• Acknowledge, Position, Question, Check

• Acknowledge, Question, Check, Position

What is the role for Incubator Marketing Pro? Select all that applies

• Build and maintain relationships as the foundation of competitive selling

• Provides highly customized advice for each specific case

• Focus on continuous optimization as well as new products

• Drives increased spend, increased business outcomes, and optimality outcomes for advertisers.

What are the Workflow for Incubator Marketing Pros? Select all correct answers

• Proactive Outreach

• Technical support

• Pre-Call

• On-Call

• Post-Call

How many accounts in Smartbook do we have in Incubator?

• 150

• 100

• 200

• 250

How many accounts in Smartbook do we have in Incubator?

• 250

• 100

• 150

• 350