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CAA201 - QUIZ 1

Authored by Lilly Nguyen

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University

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CAA201 - QUIZ 1
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36 questions

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1.

DROPDOWN QUESTION

1 min • 1 pt

​ (a)   research ​identifies people who are in the market for the product in terms of

their characteristics, attitudes, interests, and motivations.

Consumer
Company
Competitor

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which type of research focuses on all elements of advertising, including message development research, media planning research, evaluation, and information about competitors’ advertising.

Advertising Research

IMC Research

Strategic Research

Customer Research

3.

MULTIPLE SELECT QUESTION

1 min • 1 pt

Which types of information belong to the primary data group? (more than 1 corrected answers)

In-depth interview

Surveys

Company websites

Industry Associations

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is quantitative research?

A type of research that focuses on quality rather than quantity
A method of collecting and analyzing qualitative data to understand a phenomenon
A research approach that uses only descriptive data
A method of collecting and analyzing numerical data to understand a phenomenon

5.

MULTIPLE SELECT QUESTION

1 min • 1 pt

What are the three basic functions of Advertising? (Tick all that applied)

Notification

Persuasion

Information

Identification

6.

DRAG AND DROP QUESTION

1 min • 1 pt

​ Advertising is a ​ (a)   form of persuasive communication that uses ​mass and ​ ​ (b)   media to reach broad audiences in order to connect​ company with its ​ (c)   , provide information about products and interpret the product features in terms of customer's needs and wants.

paid
interactive
buyers
partners
traditional

7.

DROPDOWN QUESTION

1 min • 1 pt

​ (a)   focuses on promoting company's long-term brand identity.

Brand advertising
B2B advertising
Retail advertising

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