4.04 Celebrity Endorsement

This Shrek Happy Meal was created to help advertise Mcdonald's AND the 4th Shrek movie: Shrek Forever After. This is an example of:

• Cross-promotion

• Celebrity endorsement

• Sales

• Agency

Matthew Industries pays Kevin Durant to post an IG picture wearing the company's new t-shirt design and appear in a commercial for their new hoodies. KD has been hired as a:

• celebrity endorser

• actor

• manufacturer

• salesperson

Which is an example of a celebrity endorser?

• Mr. Folk showing up on Morning Announcements

• Luke showing off his new Balenciaga slides

• Brody (an App State Student) posing for an ad in the freshman paper

• Elon Musk promoting Park Road Soda Shoppe's new flavor

Why would a business pay college/high school sports teams to wear a certain manufacturer's clothing?

• to influence other students to wear the products

• to make positive statements

• to give testimonials

• to serve as a spokesperson

Lebron James was hired to use a hair-growth product to fix his hairline. He was paid to use the product and discuss its effectiveness during a lengthy infomercial. LBJ is giving a:

• testimonial

• fact

• speech

• haircut

Which is an example of a celebrity promoting a service?

• Mike Tyson in an ad for boxing gloves

• Jennifer Lawrence recommending a Peloton bike

• Kevin Hart wearing Jordans to the grocery store

• Patrick Mahomes endorsing an insurance company

Bryce Young (an NFL QB) would be most effective promoting products related to:

• Growing really tall

• Football

• Cooking

• Surfing

What is the best part about having Shai Gilgeous-Alexander (best current NBA player) endorse your products?

• He works for free

• You get to meet SGA

• He attracts attention

• He is always available or you

How could Logan Paul have a negative effect on a product that he endorses?

• Does something dumb, illegal, and inappropriate

• Appears in other ads and videos

• Loses his next boxing match after a good fight

• He retires from boxing

Beyonce was so amazing that no one noticed the AP watch she had on her wrist. This is an example of celebrities _________ the product.

• overshadowing

• ignoring

• not using

• losing