Choose the suitable word in brackets to complete this sentence

Viacom Outdoor is an advertising company that specializes in placing adverts on(…)such as buses.

• Billboard

• Public transport

• Television

Some perfume companies provide(…)so that customers can try the perfume on their skin before they buy.

• Leaflets

• Commercial

• Free sample

Advertising companies spend a lot of money on creating clever(…)that are short and memorable such as the message for the credit card, Access: ‘Your flexible friend’.

• Slogans

• Directories

• Mailshots

Celebrity(…)is a technique that is very popular in advertising at the moment.

• Exhibition

• Research

• Endorsement

If news about a product comes to you by(…), someone tells you about it rather than you seeing an advert.

• Word of mouth

• Press

• Internet

If you have something to sell, you can(…)an advert in the local newspaper

• Target

• Place

• Launch

Advertising thrives on (...), enabling brands to attain visibility and establish connections with their desired audience by supporting events, teams, or initiatives.

• Sponsorship

• Payment

• Guerrilla marketing

With their visual impact and versatility,(...)serve as an effective advertising medium, captivating audiences and delivering messages in public spaces.

• Radio ads

• Online banners

• Posters

The company used various marketing strategies to(...)their new product and attract a wider audience.

• Publicise

• Publicity

• Public speaking

The marketing team sent out targeted(...)to potential customers, showcasing their latest offers and promotions.

• Mailshots

• Newsletters

• Social media posts