Chapter 2 : Developing a Digital PR

1.Why is it important to understand your target audience before developing a digital PR strategy?

• A)It helps you create content that resonates with them.

• B) It makes it easier to set clear goals for the campaign.

• C) It helps you choose the right digital platforms.

• D) All of the above.

2.What is the importance of setting clear goals for a digital PR campaign?

• A)It helps you measure the success of the campaign.

• B) It makes it easier to create engaging content.

• C) It helps you identify your target audience.

• D) None of the above.

3.What are the different types of content that should be included in a content plan?

• A)Blog posts and social media posts.

• B) Infographics and videos.

• C) Podcasts.

• D) All of the above.

4.What is the importance of creating content that is engaging, informative, and shareable?

• A)It helps to build brand awareness.

• B) It increases the likelihood of the content being shared.

• C) It helps to attract and retain customers.

• D) All of the above.

5.Why is it important to choose the right digital platforms for a digital PR campaign?

• A)It helps to maximize the impact of the campaign.

• B) It helps to identify the target audience.

• C) It helps to create engaging content.

• D) None of the above.