Clientele and Audience Communications (DIASS)

sectioning the target market into smaller groups that share similar characteristics

positive relationships, achievements, independence, development

• Socioeconomic Characteristics

• Demographic Characteristics

• Service-related Characteristics

• Psychographic Characteristics

This only works if you have access to your target audience

Figure out the first step in identifying your tafget audience

• Begin researching

• Consult business plan

• Monitor & Evolve

• Paint a picture of your customer

A type of data where you should know where the potential clients live

Why research is important when finding your target audience?

Among the 5 tips of Identifying your Target Audience, what is the most important tip on your list? Explain.