Marketing Final

The marketing mix includes place, price, product and promotion.

• True

• False

Which of the following is NOT an example of demographic segmentation?

• Segmentation by income

• Segmentation by ethnicity

• Segmentation by location

• Segmentation by occupation

Which of the following is sometimes referred to as the “fifth P”?

• Publicity

• People

• Profit

• Passion

Leveraging the full power of __________ may be a key business strategy.

• Publicity

• A target market

• Social status

• The internet

Which of the following did Jeffrey Harper give as an example of a product which is mass marketed?

• Coca-Cola®

• Honda Civic®

• True Religion® jeans

• Banana Republic® shirts

Which of the following decisions would be considered part of the “product” element of the marketing mix?

• Whether to put a product on a table or shelf

• Whether to make a product blue or red

• Whether to make a product $5 or $10

• Whether to have a sale on product A or product B

Budgets assist in reorganizing finances to reduce ________ or increase

• Problems; happiness

• Funds; expenses

• Debt; savings

• Consistency; originality

Common stock differs from preferred stock in which of the following ways?

• Voting rights

• Callable features

• Liquidity

• Exchange rates

Government TREASURY bonds are issued by which of the following financial institutions?

• A Federal Reserve Bank

• The Treasury Department

• The Federal Trade Commission

• The Federal Deposit Insurance Corporation

Which of the following is a type of currency a government has declared to be legal tender, but is not backed by a physical commodity?

• Treasury money

• Commodity money

• Representative money

• Fiat money