The marketing mix includes place, price, product and promotion.
Marketing Final

Quiz
•
Business
•
8th Grade
•
Medium
Desiree Mondy
Used 7+ times
FREE Resource
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
True
False
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the following is NOT an example of demographic segmentation?
Segmentation by income
Segmentation by ethnicity
Segmentation by location
Segmentation by occupation
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the following is sometimes referred to as the “fifth P”?
Publicity
People
Profit
Passion
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Leveraging the full power of __________ may be a key business strategy.
Publicity
A target market
Social status
The internet
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the following did Jeffrey Harper give as an example of a product which is mass marketed?
Coca-Cola®
Honda Civic®
True Religion® jeans
Banana Republic® shirts
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the following decisions would be considered part of the “product” element of the marketing mix?
Whether to put a product on a table or shelf
Whether to make a product blue or red
Whether to make a product $5 or $10
Whether to have a sale on product A or product B
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Budgets assist in reorganizing finances to reduce ________ or increase
Problems; happiness
Funds; expenses
Debt; savings
Consistency; originality
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