Marketing Final

Marketing Final

8th Grade

10 Qs

quiz-placeholder

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Marketing Final

Marketing Final

Assessment

Quiz

Business

8th Grade

Medium

Created by

Desiree Mondy

Used 7+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

The marketing mix includes place, price, product and promotion.

True

False

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following is NOT an example of demographic segmentation?

Segmentation by income

Segmentation by ethnicity

Segmentation by location

Segmentation by occupation

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following is sometimes referred to as the “fifth P”?

Publicity

People

Profit

Passion

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Leveraging the full power of __________ may be a key business strategy.

Publicity

A target market

Social status

The internet

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following did Jeffrey Harper give as an example of a product which is mass marketed?

Coca-Cola®

Honda Civic®

True Religion® jeans

Banana Republic® shirts

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following decisions would be considered part of the “product” element of the marketing mix?

Whether to put a product on a table or shelf

Whether to make a product blue or red

Whether to make a product $5 or $10

Whether to have a sale on product A or product B

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Budgets assist in reorganizing finances to reduce ________ or increase

Problems; happiness

Funds; expenses

Debt; savings

Consistency; originality

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