Apparel II Unit 3.00 Understand the apparel and textile market.

A boutique uses a company that provides trend and color forecasting to help them plan their buying for the upcoming season. Which fashion indicator is this?

• A. Consumer services

• B. Fashion trends

• D. Fashion services

Paul wants to work in an industry that dictates the colors and fabrics that will be used in apparel during a specific season. What kind of fashion career includes this activity?

• A. Consumer services
• B. Fashion trends
• C. Fashion services
• D. Color services

During which part of the marketing plan does one consider how their product is different or better than the competition?

• A. Situation analysis
• B. Objectives
• C. Strategies
• D. Tactics

Michael determines that he needs to sell 20 baseball caps to recover the cost of production to break even. This is an example of which part of the marketing mix?

• A. Product

• B. Price

• C. Place

• D. Promotion

Cove Fabric Company hired a firm to collect research data about current and potential customers. This is an example of which type of research?

• A. Primary
• B. Secondary
• C. Sales
• D. Consumer

Belk defines the demographic and geographic records of an area, to determine a new store location. Which part of the marketing plan is this?

• A. Competition
• B. Target market
• C. Objectives
• D. Action plan

A clothing retail company contacts the local business development office for employment data. Which kind of research is this?

• A. Primary
• B. Secondary
• C. Sales
• D. Consumer

Haley is a trendsetter at her school. She stays on top of the latest fashion trends by reading Vogue, Cosmopolitan, Elle, and InStyle. These magazines are considered:

• A. sales research.
• B. consumer research.
• C. trade publications.
• D. consumer publications.

A boutique is considering opening a second location in a neighboring community. They contact the local Chamber of Commerce for population and demographic information. Which type of research is this?

• A. Primary
• B. Secondary
• C. Sales
• D. Consumer

Wal-Mart stocks beach items in its coastal stores and camping items in its mountain stores in North Carolina. This is an example of:

• A. competition.
• B. target market.
• C. objectives.
• D. action plan.