202305_FDNB1074_MKTG_C2_Environment.

Large firms are rarely impacted by factors in the macroenvironment.

• True

• False

Marketing intermediaries form an important component of a company's overall value delivery network.

• True

• False

Suppliers help a company stock and move goods from their points of origin to their destinations.

• True

• False

Advertising agencies that help a company target a certain section of customers are marketing intermediaries.

• True

• False

Resellers are distribution channel firms that help the company find customers or make sales to them.

• True

• False

A public is any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives.

• True

• False

Marketers now face increasingly diverse markets, both at home and abroad, as their operations become more international in scope.

• True

• False

 The purchasing power of a population is part of the demographic environment of a company's macroenvironment.

• True

• False

In adjusting to the economy, companies may be tempted to increase their marketing budgets.

• True

• False

As the economy has improved, consumers are again indulging in luxuries and bigger-ticket.

• True

• False