202305_FDNB1074_MKTG_C2_Environment.

202305_FDNB1074_MKTG_C2_Environment.

University

25 Qs

quiz-placeholder

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202305_FDNB1074_MKTG_C2_Environment.

202305_FDNB1074_MKTG_C2_Environment.

Assessment

Quiz

Other

University

Hard

Created by

NIK ILYAS

Used 4+ times

FREE Resource

25 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Large firms are rarely impacted by factors in the macroenvironment.

True

False

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Marketing intermediaries form an important component of a company's overall value delivery network.

True

False

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Suppliers help a company stock and move goods from their points of origin to their destinations.

True

False

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Advertising agencies that help a company target a certain section of customers are marketing intermediaries.

True

False

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Resellers are distribution channel firms that help the company find customers or make sales to them.

True

False

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

A public is any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives.

True

False

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Marketers now face increasingly diverse markets, both at home and abroad, as their operations become more international in scope.

True

False

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