Module 6

1.Sales is the total amount that a company gets based on quantity sold multiplied by selling price

• A. True

• B. False

2. Fixed cost are cost incurred due to the operatios of the business they do not fluctuate with the volume of sales.

• A. True

• B. False

3.Survival a company may be expriencing a deep crisis in which the most basic reason for marketing effort is merly to survive.

• A. True

• B. False

4. ____Establishing a positive brand image leads to high awareness and perception of quality

• A. Survival

• B. Brand Equity Growth

• C. Product quality leadership

5.___Is offering the price below competitors permanently, unlike promtional pricing where the price is lowered temporary.

• A. Volume Discounts

• B. Prestige Pricing

• C. Value pricing

6.Revenue is the income/profit that company keeps after all the expenses have been paid.

• A. True

• B. False

7.___This is the point where in total cost us equal total revenue.

• A. Break-even point

• B. Sales

• C. Revenue

8.Product bundling is a strategy to used to attract buyers to purchase because of reduced rate of the bundle compared to the total cost item if purchase individually.

• A. True

• B. False

9.___ This approach look at what price competitors are putting their product abd service.

• A. Competition -based pricing

• B. Cost-based pricing

• C. Buyer -based pricing

10.This kind of pricing approach when price is determined using the break even price and projecting a target profit

• A. Break -even analysis and target profit

• B. Competition based pricing

• C. Cost -based pricing