Marketing mix: Product and Place

1. It is a special tool used in the implementation of any business, which is made up of seven distinct but interconnected variables.

• marketing strategies

• strategies

• marketing mix     

• product development

2. Which of the following is not a part of the traditional 4Ps?

• product

• People

• price

• place

3. It refers to any item that is produced to satisfy the needs and demands of a certain group of people.

• product

• People

• price

• place

4. It should be done if the outcome of the previous test marketing were successful.

• Commercialization

• market testing

• strategy development

• business analysis

5. Profit projection, risks involved, and consumer feedback are considered in this stage of product development.

• Commercialization

• market testing

• strategy development

• business analysis

6. It contains a set of interdependent organizations that are involved in the process of making a product or service available to the end consumers.

• suplier

• market

• distribution channel

• place

7. This channel involves a combination of direct and indirect selling strategies. 

• dual distribution

• direct distribution

• indirect distribution

• reverse distribution

8. In the marketing mix it is deemed to be the location in any business process where the aspects of management, product storage, logistics, processing of orders, and inventory control are being made available. 

• distribution channel

• place

• market

• supplier

9. They buy the goods in bulk or large quantities. Which are subsequently sold to retailers in various areas.

• wholesaler

• retailer

• distributer

• agent

10. They purchase goods at a low price, which are then resold to earn a profit.

• wholesaler

• retailer

• distributer

• agent