Survey_Qualifier_NDA_Non Disclosure Agreement

What are survey qualifiers in applied market research?

• Criteria used to determine survey participants' eligibility

• Questions that gather demographic information

• Questions related to the survey's purpose and objectives

• Questions designed to test respondents' knowledge

Answer explanation

Survey qualifiers are questions used to determine whether a respondent meets the criteria for participating in a specific survey. They help ensure that the survey is targeted to the desired audience and that the data collected is relevant to the research objectives.

Which survey qualifier would be relevant for understanding customers' purchase behavior?

• Age

• Occupation

• Income

• purchase history

Answer explanation

Past purchase history is a behavioral survey qualifier. It helps in understanding consumers' previous buying patterns, preferences, and loyalty towards certain products or brands.

Which survey qualifier would be most relevant for a study investigating the impact of social media on consumer purchasing decisions?

• Gender

• Marital status

• Social media usage frequency

• Ethnicity

Answer explanation

Social media usage frequency is a relevant survey qualifier for studying the impact of social media on consumer purchasing decisions. It helps understand the level of exposure and engagement individuals have with social media platforms.

What is the purpose of a non-disclosure agreement (NDA)?

• To share confidential information freely without any restrictions

• To protect confidential information from unauthorized use or disclosure

• To ensure fair competition among companies

• To make all parties in the market research happy

Answer explanation

The purpose of an NDA is to establish a legally binding agreement between parties involved to ensure that confidential information shared during the course of their business relationship remains protected. The NDA sets forth restrictions on the use, disclosure, and safeguarding of confidential information to prevent unauthorized access or misuse.

True or False: NDAs are only applicable to physical documents and do not cover digital or electronic information.

• True

• False

Answer explanation

NDAs are applicable to both physical and digital or electronic information. The scope of an NDA can include all forms of confidential information, whether in physical or digital format. It covers information stored on physical documents, digital files, databases, or any other medium that contains confidential material.

1. True or False: The definition of 'confidential material' in an NDA should be narrow and specific to cover only a few types of information.

• True

• False

Answer explanation

The definition of 'confidential material' in an NDA should be broad and encompassing to cover a wide range of sensitive information that is shared between the parties. This ensures that all relevant and sensitive information is adequately protected under the agreement.