P1-Reveiw for Final - Promotional Concepts

Which type of sales promotion is used to reward customers by offereing different types of incentives to purchase their products again

• loyalty marketing programs

• sponorships

• point of purchase displays

• promotional tie ins

Which type of sales promotion is when the manufacturer sends a display to a store so thier products can be displayed in their display

• loyalty marketing programs

• sponorships

• point of purchase displays

• promotional tie ins

Which type of sales promotion is when a business pays to put their natme on thier product at a sproting event or concert

• loyalty marketing programs

• sponorships

• point of purchase displays

• promotional tie ins

A type of promotional mix that uses incentives that businesses use to encourage customers to purchase their p/s - like coupons, sales, incentive, and premiums

• direct marketing

• sales promotion

• advertising

• personal selling

• public relations

Any activity that helps in the exposure or sale of a p/s - using persuasive communication to purchase a p/s is call

• propaganda

• placing

• promotion

• pricing

Most businesses use more than 1 promotional mix to promote their p/s to customers

• true

• false

What type of the promotional mix is this picture representing

• personal selling

• direct marketing

• advertising

• public relations

What type of the promotional mix is this picture representing

• personal selling

• direct marketing

• advertising

• public relations

What type of the sales promotion PREMIUM does this picture represent

• coupon plan

• traffic builder

• factory pack

What type of the sales promotion PREMIUM does this picture represent

• bundle deal

• deal

• incentive deal