P1-Reveiw for Final - Promotional Concepts
Quiz
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Other
•
11th Grade
•
Easy
Debra Moore
Used 4+ times
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13 questions
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1.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
Which type of sales promotion is used to reward customers by offereing different types of incentives to purchase their products again
loyalty marketing programs
sponorships
point of purchase displays
promotional tie ins
2.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
Which type of sales promotion is when the manufacturer sends a display to a store so thier products can be displayed in their display
loyalty marketing programs
sponorships
point of purchase displays
promotional tie ins
3.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
Which type of sales promotion is when a business pays to put their natme on thier product at a sproting event or concert
loyalty marketing programs
sponorships
point of purchase displays
promotional tie ins
4.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
A type of promotional mix that uses incentives that businesses use to encourage customers to purchase their p/s - like coupons, sales, incentive, and premiums
direct marketing
sales promotion
advertising
personal selling
public relations
5.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
Any activity that helps in the exposure or sale of a p/s - using persuasive communication to purchase a p/s is call
propaganda
placing
promotion
pricing
6.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
Most businesses use more than 1 promotional mix to promote their p/s to customers
true
false
7.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
What type of the promotional mix is this picture representing
personal selling
direct marketing
advertising
public relations
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