P3-Review for Final Exam - Adversting Media

Which of the following is the fastest growing types of advertising media being used today

• TV

• Radio

• newspaper

• social media

Advertsing on TV is the highest cost of any type of advertising media

• true

• false

Is the folloiwng an advantage or disadvantage of Direct Mail adverting media

"Direct Mail has an image problem - most people view it as junk mail and throw it away"

• advantage

• disadvantage

Is the folloiwng an advantage or disadvantage of using outdoor media

"Outdoor advertising provides 24/7 messages for people to see "

• advantage

• disadvantage

Is the folloiwng an advantage or disadvantage of advertising in a magazine

"Magazines are printed months in advance, so careful planning must be done to meet the deadlines in order to have the ad run when it is needed "

• advantage

• disadvantage

Which of the following is an example of transit advertising

• buses

• trash cans

• public benches

• banners

Standardized outdoor advertising signs are

• sings that contain only 3 colors

• signs purchased from an advertising agency & come in standard sizes only

• electronic signs used on the back of a business

A business decides to give out free pens with their business name on them, in order to advertise their business, what type of advertising media is this an example of

• speciality media

• online media

• broadcast media

• print media

Determine if the following is an advantage or disadvantage to advertins in a newspaper

"Newspaper are read and then thrown away"

• advantage

• disadvantage

An advertiser decides to use banners and pop up ads to promote a product - what type of advertising media is this an example of

• specialty media

• online media

• broadcast media

• print media