Principles of Business Marketing and Finance Final Exam

1. The activity or business of promoting and selling products or services, including market research and advertising is called ______.

 

• sales

• marketing

• target market

• features and benefits

Which of the following is not considered digital marketing?

• ads on Facebook

• direct mail

• product website

• search engine optimization

Which of the following is not a typical consideration when determining the target market for a product or service?

• gender

• income level

• age

• hobbies

• eye color

Which of the following is considered a feature of a product?

• time saved

• money saved

• more convenient

• faster processor

Which of the following is considered a benefit of a product?

• 42 horsepower motor

• easier to use

• rust-proofing

• more exotic metal alloy

According to the video The Story of Stuff, approximately what percentage of the stuff we buy is still in use 6 months later?

• 75%

• 50%

• 5%

• 1%

Cars in the 1960s were built to fall apart after a certain amount of time. This is called (a)   obsolescence.

I just saw an advertisement that told me the new iPhone is far better than the model I own. This is an example of (a)   obsolescence.

Match the following with the definition:

• ownership in a company

• capital

• borrowed money

• credit

• confers value or benefit to its owners

• bonds

• money loaned to a government or business

• stocks

Which of the following risk their own capital in a business?

• entrepreneurs only

• business leaders only

• both

• neither