Marketing chap. 13

engagement :

allows business to connect with broader potential customer

• True

• False

Which of the following statements best represents an advantage of using IKEA Place, an augmented reality app by IKEA?

• It allows users to visualize how IKEA furniture would look and fit in their space before making a purchase.

• It offers a wide range of furniture options from different brands, providing greater flexibility in choice

• It enables users to customize and personalize the furniture designs according to their preferences.

• It provides fast and free shipping for all furniture purchased through the app.

Which of the following statements best represents a potential development or trend for augmented reality (AR) in the next three years?

• AR glasses will become more compact, lightweight, and affordable, making them accessible to a broader range of users.

• AR will completely replace traditional screens and displays, eliminating the need for smartphones, tablets, and computer monitors.

• AR technology will enable users to physically interact with virtual objects, providing a more immersive and tactile experience.

• AR will be primarily used in the gaming industry, with limited applications in other sectors such as education, healthcare, and retail

What is the primary benefit of Augmented Reality (AR) in marketing?

• Enabling virtual product demonstrations

• Enhancing data analysis capabilities

• Increasing advertising costs

• Improving supply chain logistics

Which of the following is not related to digital transformation ？

• Enhance e-commerce and online services,

• Improve the efficiency of remote work and collaboration

• Diversify suppliers and localize sourcing

• Use data analysis tools and use data feedback to adjust business strategies

Which of the following cannot maintain business continuity?

• Enhance e-commerce and online services,

• Develop agility and resilience

• Adjust marketing strategy

• Make the supply chain controlled by one supplier

Big Data can be

• Structured data

• Semi-structured data

• Unstructured data

• All of the above

Which of the following is not a characteristic of Big Data?

• High-velocity data flows

• Verified data flows

• A wide variety of data

• Large volumes of data

How does Artificial Intelligence (AI) impact marketing?

• By enhancing data security

• By creating virtual reality experiences

• By analyzing customer data and generating insights

• By replacing human marketers entirely

Which of the following targeting techniques allows businesses to reach their audience across multiple social media platforms?

• Demographic targeting

• Cross-platform targeting

• Interest-based targeting