ENTREPNEURSHIP

What is the name given by an entrepreneur to a particular product or service?

• List
• Company
• Brand Name

Which of the following does not define the identity of the brand?

• It is in line with the purpose and goals of the organization.
• It does not meet the needs of the target market.
• It defines key characteristics of the brand.
• It highlights the benefits of the products or services associated with the brand.

Which of the following is not a characteristic of an ideal brand?

• easy to spell
• short & simple
• pompous
• updated

What is referred to as continuing plan of a successful brand to achieve the organization’s goal?

• Branding strategy
• Umbrella brand approach
• Line extension approach
• Product strategy

Which of the following refers to a marketing practice that involves selling various products under the name of a single brand?

• Branding strategy
• Line extension approach
• Umbrella brand approach
• Product strategy