Isetan Merchandising - D2

Which of the following statements on Research Tool is INCORRECT?

• Focus group size is ideally 8-20.

• Focus group is made up of people from company’s consumer base OR

  cross section of individuals who fit the profile of retailer’s intended consumer market.

• Observation is also a type of research tool. It does NOT require direct participation individual.

• Search engines & tools associated allow you to see what people are searching and trending.

Which of the following is the 'CORRECT 6 Rights of Merchandising'?

• 1.Right Merchandise

  2.Right Colours+Sizes+ Silhouettes

  3.Right Quantity

  4.Right Time

  5.Right Price

  6.Right Place

• 1.Right Merchandise

  2.Right Colours+Sizes+ Silhouettes

  3.Right Quantity

  4.Right Time 

  5.Right Price

  6.Right Customers

• 1.Right Merchandise

  2.Right Colours+Sizes+ Silhouettes

  3.Right Promotion

  4.Right Time

  5.Right Price

  6.Right Place

• 1.Right Merchandise

  2.Right Colours+Sizes+ Silhouettes

  3.Right Quantity

  4.Right Time

  5.Right Price

  6.Right Season

_____ Merchandise: Products that sell well over nonconsecutive time periods e.g. Christmas gifts, winter wear

• Fashion

• Fad

• Seasonal

• Staple

______ of assortment refers to the variety in any one goods/service category (product line) a retailer carries.

• Type

• Line

• Width

• Depth

What is your likely course of action if there is HIGH level of returns for a particular merchandise?

• Examine and investigate reasons, wait for more returns

• Examine and investigate reasons, then either correct problem or discontinue relationship with vendor responsible for fault

• Scold the vendor and blacklist him/her

• Dispose all items