Marketing Quiz 1 - Monday 6/12/23

Who is your VERY cool teacher for this Marketing class?

• Dr. M

• Dr. J

• Dr. P

• Dr. C

How many P's are there in Marketing?

• 2

• 4

• 5

• 3

When people give up something to receive something they would rather have we call that _______.

• relationship

• promotion

• sacrifice

• exchange

Customer value requires all of the following except:

• products that perform well

• fair pricing

• No return policy

• good customer service

At the heart of every relationship with one of our customers is the concept of _________.

• trust

• great advertising

• product variety

• giveaways