Which of the following rhetorical appeals focuses on credibility and ethics?

• Ethos

• Pathos

• Logos

• Syntax

Which rhetorical appeal appeals to logic and reason?

• Ethos

• Pathos

• Logos

• Repetition

What term refers to the emotional appeal in persuasive writing or speech?

• Ethos

• Pathos

• Logos

• Cumulation

What does syntax refer to in language?

• The repetition of words or phrases

• The arrangement of words and phrases

• The emotional appeal in writing

• The understatement of a situation

What term refers to the deliberate use of repeating words or phrases for emphasis?

• Cumulation

• Repetition

• Understatement

• Redundancy

What term refers to the informal language used in everyday conversation?

• Anaphora

• Epistrophe

• Colloquial Language

• Understatement

Which term describes a marketing technique that addresses individuals by using "you" or "your"?

• Inclusive Language

• Bandwagon

• Synthetic Personalization

• Metonymy

What does the term "connotation" refer to in language?

• The literal or dictionary definition of a word

• The emotional or cultural associations of a word

• The arrangement of words and phrases

• The repetition of a word or phrase

What is a euphemism?

• A figure of speech that compares two unlike things

• The use of exaggerated language for effect

• A word or phrase used to replace a harsh or unpleasant term

• The repetition of a word or phrase for emphasis

What term refers to a comparison between two things for the purpose of explanation or clarification?

• Connotation

• Denotation

• Invective

• Analogy