Session 137 | L2 | Digital Marketing (2)

a) Demographic, geographic, and behavioral targeting

b) Targeting based on eye color

1. c) Targeting based on favorite color

a) By sending ads randomly to everyone

b) By analyzing customer preferences and interests

1. c) By asking customers what ads they want to see

a) Newspaper ads

b) TV ads

1. c) Display ads, search engine ads, and social media ads

a) They reach a smaller audience

b) They save money on advertising costs

1. c) They can deliver personalized ads to specific target groups

a) An ad for a toy shown to children on a gaming website

b) An ad for a cooking utensil shown to a teenager

1. c) An ad for a car shown to a dog