Session 137 | L2 | Digital Marketing (2)

What are some targeting options used in online advertising?

• a) Demographic, geographic, and behavioral targeting
  

• b) Targeting based on eye color
  

• 1. c) Targeting based on favorite color

  
  

1. How do businesses use data for delivering relevant ads to their target audiences?
   

• a) By sending ads randomly to everyone
  

• b) By analyzing customer preferences and interests
  

• 1. c) By asking customers what ads they want to see

  
  

1. What are some types of online ads?
   

• a) Newspaper ads
  

• b) TV ads
  

• 1. c) Display ads, search engine ads, and social media ads

  
  

1. How do businesses benefit from online advertising and targeting?
   

• a) They reach a smaller audience
  

• b) They save money on advertising costs
  

• 1. c) They can deliver personalized ads to specific target groups

  
  

1. Can you think of an example of targeted online advertising that you have come across?
   

• a) An ad for a toy shown to children on a gaming website
  

• b) An ad for a cooking utensil shown to a teenager
  

• 1. c) An ad for a car shown to a dog