ch10 digital marketing

these come in a variety of sizes to fit different screen sizes and resolutions. They are animated and can be customized to individuals

• In-page banner ads

• In-page rich media

ads which have much more functionality than banner ads.

• In-page banner ads

• In-page rich media

delivering brand messages and less accountable for sales. Rich media and video are common formats.

• Awareness

• Direct response prospecting

• Retargeting

used to find users for a particular product or service.

• Awareness

• Direct response prospecting

• Retargeting

this can be used to increase conversion rates from existing visitors. It works across the whole internet, not just within search engine results.

• Awareness

• Direct response prospecting

• Retargeting

Audience data can be obtained by Geographic or behavioural data

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• fales

Contextual targeting is placing ads next to not relevant content

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• fales

targeting based on campaign rather than users

• Environmental

• Time-based

• Geo-based

• Device

• Modelling audiences

can get the most from seasonality, market conditions or consumer behavior.

• Environmental

• Time-based

• Geo-based

• Device

• Modelling audiences

can be targeted to very specific locations.

• Environmental

• Time-based

• Geo-based

• Device

• Modelling audiences