Marketing Quiz 3 - 6/20/23

The first step in the consumer decision making process is _____.

• purchase

• choosing where to buy it

• doing some research

• recognizing you have a need

A great place to find information on a product you are interested in is______.

• friends and family

• advertisements on TV

• internet reviews

• All of the above

Which purchase would require the most decision making?

• sandwich for lunch

• new home

• new tennis shoes

• getting gas for your car

That special, particular group of people willing and able to buy your product is called _______.

• customers

• population

• target market

• suckers

Selling sunscreen to people living in Texas, California, and Florida is an example of what kind of market segmentation?

• geographic

• demographic

• psychographic

• telegraphic