Repaso Expos Grupales, Teo.Com
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8 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Estrategias publicitarias que se desarrollan en entornos no convencionales, utilizando elementos del entorno físico para transmitir un mensaje
Ambient Marketing
Street Marketing
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
El Street Marketing se centra en la interacción directa con las personas en lugares públicos, como calles, plazas
Falso
Verdadero
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Enfoque de comunicación que surge en la era digital y se caracteriza por la interacción activa y bidireccional entre las empresas o marcas y su público objetivo
Comunicación Marketing Interactivo
Comunicación 3.0
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
La Comunicación 3.0 permite una segmentación más precisa del público objetivo
Falso
Verdadero
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
A través de diversas herramientas y canales interactivos, como sitios web, aplicaciones móviles, juegos, concursos o redes sociales se estimula este tipo de comunicación:
Coomunicación 3.0
Comunicación Merchandising
Comunicación Marketing Interactivo
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Estrategia de comunicación en la cual una empresa o marca realiza una serie de presentaciones en diferentes lugares
Ambient Marketing
Road Shows
Street Marketing
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Permite que la marca esté presente en la vida cotidiana de las personas: permite conexiones y recordatorios en las personas
Comunicación
One to One
Comunicación Marketing Interactivo
Comunicación Merchandising
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