Week 1

What is Public Relations?

• “Public relations is attempts to establish creative communications skills between an organization and its various public."

• “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

• "Public relations is an activity of gathering, assessing, creating, and presenting news and information."

What is Public Relations writing?

• Attempts to establish positive relations between an organization and its various public, usually through image-building techniques.

• Form of sharing information and facts, often from an objective perspective, with a commitment to accuracy and education.

• Act of creating messages and using different psychological techniques to persuade and motivate someone to take action, most likely to buy a product or service.

Following the tools of PR writing, except

• Letters

• PSAs

• Internet

Controlled information refers to the media editorial controlling content, style, placement and timing.

• True

• False

An example of uncontrolled information is ________

• Fact Sheet

• Newsletter

• News Release

What are the issues?

• They are usually related to problems currently faced by society, country(ies), or organization(s). These could include current and future/potential problems.

• A major occurrence with potentially negative outcomes affecting the organization, company, or industry, as well as its public, products, services, or good name.

• Perceived violation of salience stakeholder expectations can create negative outcomes for stakeholders and/or the organization.

The issue is a general problem with a wide scope that usually involves public interest and could have multiple perspectives.

• True

• False

The following is the source that we can look for an issue except

• Research

• News

• Social Awareness

• Testimonial

Following the criteria to write or design the campaign objectives except

• Attainable

• Relevant

• Time-Bound

• Priority

Constitutes of creative and informed writing refers to __________

• Justified with logical explanations

• Avoid using slang or colloquial words (If it is intentional, then you need to explain)