Web analytics the basics

What web analytic term best describes 'time spent on site'?

• Metric

• Conversion

• Dimension

What web analytic term best describes 'Visitor device type'?

• Dimension

• Conversion

• Metric

What web analytic term best describes 'visitor's location'?

• Conversion

• Metric

• Dimension

What web analytic term best describes 'signing up to the newsletter'?

• Dimension

• Conversion

• Metric

Sheila revamps her newsletter and makes her website more responsive to appeal to users on mobile devices. Which elements of the analytics should Sheila focus on to measure the effectiveness of these changes? Click as many as you think apply

• Number of visits to the website per month

• Number of site pages users explore on average

• Amount of time visitors spend on the site

• Number of people clicking on the links in her newsletters

• Percentage of orders made on smartphones and tablets

Answer explanation

Focus should be on the impact to the business not on number of visits to site or time spent

Sheila should be monitoring specific goals like % of orders that comes from customers on smartphones or clicks on the newsletters

This provides insights into the new elements she's introduced

Website analytics can tell you_________

• What time of day your website gets the most traffic

• How many mentions or likes you get on social media

• How well your competitor's ad campaigns are doing

• The email addresses of visitors to your landing pages

Answer explanation

Website analytics can give you a lot of information about how well your website is performing, including the times of the day it receives the most traffic.

Analytics can give you immediate valuable information about which type of customers?

• Previous and current customers

• Current and future customers

• Previous and future customers

• Offline and online customers

Answer explanation

Website analytics instantly provide data that can tell us a story about what current customers on a site are doing, as well reveal trends using historical data about previous customer behaviours.

If your key business goal is to get people to book rooms at your guesthouse, what data are you most likely to be interested in?

• How long people spend on your 'How to find us' page

• Which day of the week is most popular for bookings

• Whether your funny Tweet goes viral

• How many people visiting your site book a room with you

Answer explanation

Knowing who booked a room using your site, where they came from online and how much time they spent on various pages of the website are all valuable pieces of information. The most important metric, however, when aiming to reach your goal of conversion, is to track and review precisely how many people visiting your website actually booked with you.