Introduction to marketing analytics

What is Marketing Analytics?

• The process of designing advertisements for marketing

• The practice of measuring, managing, and analyzing marketing performance data

• The study of consumer behavior

Which of the following is NOT a component of Marketing Analytics?

• Data collection

• Data analysis

• Designing product packaging

How does Marketing Analytics help businesses?

• By helping them understand customer preferences and optimize their marketing efforts

• By helping them design their product packaging

• By helping them increase their product prices