MKT1001 Topic 4

Which of the following is true with regard to products?

• The quality of products is far more difficult to measure than that of services.

• Products do not include experiences, organizations, persons, places, and ideas.

• Products are not meant for sale in the market.

• Products include services, events, persons, places, organizations, ideas, or a mixture of these.

________ are a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything.

• Liabilities

• Services

• Brands

• Consumer products

Which of the following exemplifies a service?

• candy

• laptop

• hair salon

• laundry detergent

Marketing mix planning begins with ________.

• building an offering that brings value to target customers

• finding a suitable promotion strategy for the product

• setting a reasonable price for the product

• selecting the right channel for distribution of the product

Which of the following is an example of a pure tangible good?

• a laptop with a comprehensive warranty for three years

• an agency that offers free legal advice

• a bag of potato chips

• an online shoe retailer that provides free home delivery

Which of the following product offerings is intangible?

• a taxi ride

• a wool jacket

• an ink cartridge for a printer

• a package of laundry detergent

________ are consumer products and services that customers usually buy frequently, immediately, and with minimal comparison and buying effort.

• Unsought products

• Capital items

• Shopping products

• Convenience products

Which of the following is an example of a convenience product?

• fast food

• diamond ring

• furniture

• life insurance

________ are less frequently purchased consumer products and services that customers compare carefully on suitability, quality, price, and style.

• Shopping products

• Convenience products

• Unsought products

• Capital items

Which of the following is NOT a category of consumer products?

• unsought

• specialty

• convenience

• luxury