A. What are the two basic approaches to logical arguments mentioned in the text?

Adding everything up and comparing ideas against a predetermined set of standards

Deductive reasoning and inductive reasoning

Making assumptions and providing evidence

Using analogies and providing counterarguments

A. What does the text suggest is a challenge to implementing Binh Phan's plan?

It would be controversial because it requires a big change in the company's organization and in the way sales reps are paid

It would require too much time to execute

It would not be supported by the sales reps

It would be too expensive to implement

Business Comm_W10

Authored by Malind Kumar

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Professional Development

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MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main idea of Binh Phan's troubleshooting report?

The company should establish separate sales teams for major accounts

The company should analyze the situation and recommend a solution

The company should change the way sales reps are paid

The company should continue to service major accounts through regional divisions

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of conducting secondary research?

To analyze the situation and recommend a solution

To change the way sales reps are paid

To gather reliable information to support messages

To establish separate sales teams for major accounts

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are some examples of sources for conducting primary research?

Online search tools, online databases, online monitoring tools

Government publications, databases

Reliable information, logical arguments, and supporting messages

Newspapers and periodicals, business books, directories, almanacs, and statistical resources

MULTIPLE SELECT QUESTION

30 sec • 1 pt

What are the two basic approaches that logical arguments can follow according to the text?

Adding everything up

Planning Analytical Reports

Conducting Primary Research

Comparing ideas against a predetermined set of standards

Finding Information at a Library

MULTIPLE SELECT QUESTION

30 sec • 1 pt

What are two measures Binh Phan suggested to improve his company's ability to sell to its largest customers?

Change in the company’s organization and payment of sales reps

Service them through the company’s four regional divisions

Finding Information at a Library

Establish separate sales teams for major accounts

Planning Analytical Reports

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A. What is the main idea of Binh Phan's troubleshooting report?

The company should continue to service major accounts through regional divisions

The company should change the way sales reps are paid

The company should reduce its number of major accounts

The company should establish separate sales teams for major accounts

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

B. Which sentence from the text best supports your answer to Part A?

His boss, the vice president of marketing, shared these concerns and asked Phan to analyze the situation and recommend a solution

In this troubleshooting report, his main idea is that the company should establish separate sales teams for these major accounts, rather than continuing to service them through the company’s four regional divisions

His thinking had to be clear and easy to follow, so he focused on logical argumentation

Analytical Report Focusing on Logical Arguments Planning Proposals Approach for Proposal Discussion Post

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