Business Comm_W10

What is the main idea of Binh Phan's troubleshooting report?

• The company should establish separate sales teams for major accounts
• The company should analyze the situation and recommend a solution
• The company should change the way sales reps are paid
• The company should continue to service major accounts through regional divisions

What is the purpose of conducting secondary research?

• To analyze the situation and recommend a solution
• To change the way sales reps are paid
• To gather reliable information to support messages
• To establish separate sales teams for major accounts

What are some examples of sources for conducting primary research?

• Online search tools, online databases, online monitoring tools
• Government publications, databases
• Reliable information, logical arguments, and supporting messages
• Newspapers and periodicals, business books, directories, almanacs, and statistical resources

What are the two basic approaches that logical arguments can follow according to the text?

• Adding everything up
• Planning Analytical Reports
• Conducting Primary Research
• Comparing ideas against a predetermined set of standards
• Finding Information at a Library

What are two measures Binh Phan suggested to improve his company's ability to sell to its largest customers?

• Change in the company’s organization and payment of sales reps
• Service them through the company’s four regional divisions
• Finding Information at a Library
• Establish separate sales teams for major accounts
• Planning Analytical Reports

A. What is the main idea of Binh Phan's troubleshooting report?

• The company should continue to service major accounts through regional divisions
• The company should change the way sales reps are paid
• The company should reduce its number of major accounts
• The company should establish separate sales teams for major accounts

B. Which sentence from the text best supports your answer to Part A?

• His boss, the vice president of marketing, shared these concerns and asked Phan to analyze the situation and recommend a solution
• In this troubleshooting report, his main idea is that the company should establish separate sales teams for these major accounts, rather than continuing to service them through the company’s four regional divisions
• His thinking had to be clear and easy to follow, so he focused on logical argumentation
• Analytical Report Focusing on Logical Arguments Planning Proposals Approach for Proposal Discussion Post

A. What are the two basic approaches to logical arguments mentioned in the text?

• Deductive reasoning and inductive reasoning
• Making assumptions and providing evidence
• Using analogies and providing counterarguments
• Adding everything up and comparing ideas against a predetermined set of standards

B. Which sentence from the text best supports your answer to Part A?

• In this troubleshooting report, his main idea is that the company should establish separate sales teams for these major accounts, rather than continuing to service them through the company’s four regional divisions
• His boss, the vice president of marketing, shared these concerns and asked Phan to analyze the situation and recommend a solution
• His thinking had to be clear and easy to follow, so he focused on logical argumentation
• Logical arguments can follow two basic approaches: 2 + 2 = 4 (adding everything up) and the yardstick method (comparing ideas against a predetermined set of standards)

A. What does the text suggest is a challenge to implementing Binh Phan's plan?

• It would require too much time to execute
• It would not be supported by the sales reps
• It would be too expensive to implement
• It would be controversial because it requires a big change in the company's organization and in the way sales reps are paid