MICE 3

___________ is the most important component of any digital marketing effort.

• Content creation

• Meetings

• Web programming

• Graphic editing

___________ is the process of researching, then creating interesting ideas and including the idea into the marketing strategies.

• Content creation

• Meetings

• Web programming

• Graphic editing

SEO stands for ____________ which is a tool used to increase the chances of your web contents to appear in any related keyword search.

• Search Engine Online

• Search Engine Optimization

• Service Enabled Operation

• Standard Engine Operation

SEO stands for ____________ which is a strategy highly used in digital marketing

• Search Engine Online

• Search Engine Optimization

• Service Enabled Operation

• Standard Engine Operation

One of the MICE marketing strategy is to create interesting videos, graphics and blogs about the event. This is called __________ marketing.

• push

• pull

• content

• multi-media

Strategies like _________ marketing are very effective because they create strong interest for the public to view your creative work and the product or service.

• push

• pull

• content

• multi-media

The first step in creating your contents for marketing is to plan out a clear __________.

• web service

• domain name

• graphic and audio

• objective and goal

The most important thing in User Design (UX) experience is to make your web site very colorful and nice.

• True

• False

The more complex information and options you provide on a website or app, the better the User Design (UX) experience to impress the users.

• True

• False

User Design (UX) experience doesn't have any important impact on the success of a digital marketing campaign.

• True

• False