Marketing Review

Marketing Review

12th Grade

62 Qs

quiz-placeholder

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Marketing Review

Marketing Review

Assessment

Quiz

Business

12th Grade

Practice Problem

Medium

Created by

Dawn Rogers

Used 24+ times

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62 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the Marketing Mix?

A milkshake that gives you smart ideas
Its the right product at the right price in the right place with the right promotion
A mix where you get your product out
why...

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

to draw attention to a product/service in a public medium in order to promote sales

marketing
experiments
Price
Advertising

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

person who buys products or services for their own use

Selling
Observation
Final Consumer
Marketing mix

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

reasons that consumers choose to buy a product

Heterogeneous
Services
Buying Motives
Promotion

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

a reduction from the original selling price

Idea Development
Markdown
Markup
Focus Groups

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

amount added to the cost of a product to set the selling price

Limited Production and Test Marketing
Mass Personalization Promotion
Markup
Buying Motives

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

specific group of consumers who have similar wants and needs

Target Market
Markup
Intangible
Idea Development

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