Why businesses leak new product details

What was Apple's recent product launch?

• The Meta VR product

• The iSlate tablet computer

• The iPad tablet

• The Vision Pro augmented and virtual reality headset

Why do businesses leak new product details?

• To create a buzz around upcoming products

• To discourage consumers from buying competing products

• To elevate share prices

• All of the above

What is a rumour according to academic research?

• Information passed from one person to another with a lack of secure standards of evidence

• Information passed from one person to another with verified evidence

• Information passed from one person to another with a lack of uncertain status when it comes to truth

• Information passed from one person to another with a certain status when it comes to truth

When do rumours generally start?

• Any time there is ambiguity about future events

• Any time there is certainty about future events

• Any time there is ambiguity about past events

• Any time there is certainty about past events

Why are leaks often frowned upon by companies?

• A) They can move markets

• B) They can give competitors access to commercial information

• C) Both A and B

• D) None of the above

What is the impact of leaking on company performance?

• a) Firms benefit in the long run

• b) Firms face short-term risks such as competitors getting hold of commercial information

• c) Both a and b

• d) Neither a nor b

What is the impact of leaking on company performance?

• Firms benefit in the long run

• Firms suffer in the long run

• Firms benefit in the short term

• Firms suffer in the short term

Why do leaks tend to happen in highly competitive markets?

• To create a buzz around upcoming products

• To discourage consumers from buying competing products

• To draw attention to product plans

• All of the above

What is the role of ambiguity and relative lack of information during the tech product innovation process?

• To encourage people to devour rumours to attain new knowledge

• To discourage people from devouring rumours to attain new knowledge

• To make it easier for people to attain verified information

• None of the above

Why have tech blogs that share rumours become important information intermediaries?

• To create a buzz around upcoming products

• To discourage consumers from buying competing products

• To elevate share prices

• To glean information on firms' potential strategic outlooks.