Consumer behaviour

As a situational influence, the concept of 'time' refers to

• The average time consumers take to make a purchase decision.

• The time available for a purchase decision.

• The time it takes to make a purchase decision.

• The number of times a purchase decision is made.

While shopping for a pair of jeans, you ask your friend, "how do I look in these?" This influence on your purchasing decision is a

• Physical

• Personal influence

• 
  Social influence

• Motivational influence

Consumer behavior is the analysis of the behavior of _____ and _____ who buy goods and services for _____ consumption

• Individuals, businesses, private

• Businesses, households, public

• 
  Individuals, households, personal

• Businesses, households, conspicuous

Characteristics of the location in which the purchase decision is made is known as

• Material

•  

  Motivational

•  

  Physical

• Social

• 
  The system of knowledge, beliefs, values, rituals, and artifacts by which a society or other large group defines itself is called

• 
  Culture

• Long term orientation

• Law

• Social identity

Which of these is defined as a group comprising individuals of similar social rank within the social hierarchy?

• Social class

• Subculture

• Multiculturalism

• Reference group

You share common attitudes, values, and behaviors with a group of individuals which distinguishes the group from the broader culture in which you live. This is:

• Your long-term orientation

• Multiculturalism

• A subculture

•  

  A social class

• 
  Demographic factors include

• Age, income, and personality

• Age, gender, and income

• Lifestyle and personality

• Internal drive to satisfy goals

The term used to describe the individual's internal drive to act to satisfy unfulfilled needs or achieve unmet goals is known as

• Behavior

• Expectation

• Motivation

• Drive

Which personal characteristic is influenced by characteristics such as age, income, and education?

• Motivation

• 
  Demographics

• 
  Personality

• Lifestyle