Marketing quiz_Gurinder Kaur Kochhar

_____ is the father of Modern Marketing.

• Abraham Maslow

• Lester Wunderman

• Peter Drucker

• Philip Kotler

Marketing is a process which aims at ________

• Production

• Profit-making.

• The satisfaction of customer needs

• Selling products

(a)   is a place where buyers and sellers interact

(a)   starts with customer and ends with customer.

Setting prices a few dollars or cents under an even number is referred to as

•  

  Odd-even pricing

•  

  Prestige pricing

• Price lining

• Price Fixing

The monetary value of all goods and services produced in a country during one year is referred to as  _______________. 

• Gross national production

•  

  National monetary reserve

• Gross domestic product

• Gross national product

An organization directs its marketing efforts at two or more segments by developing a marketing mix for each segment. Identify the target marketing strategy adopted here?

• Multi-segment approach

• Concentration approach

• Total market approach

• Differentiated market approach

Name the process of creating a unique name and image for a product in the minds of consumers?

• Product positioning

• Repositioning

• Branding

• Labelling

Which of these is not a famous brand slogan?

• Just Do It

• Because You’re Worth It

• Hot Dang!

• Let's Go Places

The dimension of product mix which measures how closely the different product lines are related is referred to as :

• Width of product mix

• Length of product mix

• Depth of product mix

• Consistency of product mix