Unit 1 - consumer behaviour

Institutional consumers make purchases in ______ quantities.

• Large

• Small

• Medium

• Uncertain

_____ is the first step in buying decision making process.

• Purchase decision

• Evaluation of alternatives

• Recognition of need

• Assigning importance

Consumer behaviour is _____.

• Dynamic

• Rigid

• Constant

• Relatively rigid

Consumer behaviour has 3 components, they are ______.

• Cognition, Affect and Behaviour

• Cognitive, action, reaction

• Knowledge, attitude, reflex

• Cognition, likelihood, action

_____ are discount hunters.

• Chisellers

• Creative buyers

• Loyal buyers

• Advertising buyers

______ buying behaviour is displayed if the consumer is highly involved in the buying and there are significant differences between brands.

• Complex

• Habitual

• Variety seeking

• Dissonance reducing

Purchase of FMCG products display _____ buying behaviour.

• Habitual

• Complex

• Manual

• Regressive

Purchase decision of an automobile requires _____ level of involvement from customers.

• Low

• High

• Medium

• Poor

________ variables are the fundamental basis of segmentation of consumer markets.

• Behavioural

• Technical

• Geographical

• Psychological

Costly products are called ________ products.

• High involvement

• Low involvement

• Nil involvement

• Least involvement