MARKETING QUIZ

WHO HAS GIVEN THE CONCEPT OF MARKETING MIX

• PHILIP KOTLER

• PETER DRUCKER

• NEIL BORDEN

• JEROME MCCARTHY

WHICH OF THE FOLLOWING IS NOT AN ELEMENT OF THE MARKETING MIX

• DISTRIBUTION

• PRODUCT

• TARGET

• PRICING

USING A SUCCESSFUL BRAND NAME TO LAUNCH A NEEW PRODUCT IN A DIFFERENT CATEGORY IS CALLED?

• LINE EXTENSION

• BRAND EXPANSION

• BRAND EXPANSION

• BRANDING

The stages of the product life cycle are

•       Introduction, Growth, Maturity, Saturation, Decline.

• Introduction, Growth, Maturity,

  Decline

•  Maturity, Saturation, Introduction and Decline

• Maturity, Saturation, Growth, Decline

Demographics refers to

•      Money consumers are willing to spend

•   Numerical facts about a population

• Numerical facts about sales

• None of above

This is an example of

• Digital Marketing

• Content Marketing

• Green Marketing

• Neuro Marketing

IDENTIFY THE LOGO

• DOMINOS PIZZA

• PIZZA HUT

• KFC

• MC DONALD