DiGiMar 1 - mobile marketing & display ads

What are examples of mobile marketing?

• Search engine marketing

• QR code

• Location

• Social media

What is "snacking"

• Checking messages for a brief period of time

• Eating, obvi

• Checking your phone on and off

______ size makes a difference

Mobile marketing pros

• Easy to measure

• Good privacy

• Appeals to short attention spans

• Engagement

Mobile marketing cons

• AdBlockers

• Short attention spans

• Visibility

• Screen size

What is mobile advertising?

• A broader term that encompasses various strategies & techniques

• The practice of displaying ads on mobile devices to promote products, services, or brands

QR stands for...

• Quick response

• Quick reply

• Quick read

• Query response

Does SMS marketing include WhatsApp?

• Yes

• No

What does PPC stand for?

• Pay-per-click

• Pay-per-clock

• Cost-per-click

• Portable-per-click

What is paid social media advertising?

• Placement on social media platforms to promote a brand

• Encourages user-generated content, word-of-mouth, & fostering genuine relationships

• Ads on websites

• Organic promotion