Marketing căn bản 1

The macro-environment is usually out of the firm's control

• True

• False

Malaine work for a small computer soft ware company. Her boss is constantly improving the company’s products but neglect customers, pricing and promoting company. Her boss is probably stuck in ………………………………………era:

• 
  Retailing oriented

• 
  Value- based marketing

• Market oriented.

• Sale- oriented

• Production oriented

  
  

An organization that buys products to sell on to others is called ________.

• a wholesaler

• an intermediary

• an agent

• a retailer

Under marketing perspective, wants are the form of human needs which are shaped by culture and personality traits 

• True

• False

The macro-environment includes employees

• True

• False

Marketing can be understand as:

• 
  Exceeding standards with exceptional performance

• Providing research and development expertise

• Organizing resources so that they can be efficient in achieving the firm's objectives

• Marketing is the delivery of customer satisfaction at a profit

  
  

Under marketing perspective, needs are states of felt deprivation  

• True

• False

The  ________ holds that consumers will favor products that are available and highly affordable.

• marketing concept

• selling concept

• product concept

• 
  production concept

  
  

In delivering value, marketing firms attempt to find the most desirable balance between:

• The need for value and perception value

• The need for product improvement and the need for advertising

• The need to provide benefits customers and desire to keep down cost

  
  

• The desire to satisfy customers and the need to keep customers from running out of the company

• Explicit vs implicit value

Which of the following is NOT part of the micro-environment?

• Government economic policy

  
  

• Customers' preferences

• Staff attitudes and behaviour

• 
  Competitors' activity