Final Revision- International Marketing

Based on CountryManager Simulation: 

Sales in Argentina were ARS 715 million, with COGS ARS 320 million, shipping/tariffs ARS 107 million, and promotional allowance ARS 111 million. What is the gross margin on the product?

• 55%

• 45%

• 35%

• 25%

Based on CountryManager Simulation: 

Sales in Argentina were ARS 715 million, with COGS ARS 320 million, shipping/tariffs ARS 107 million, and promotional allowance ARS 111 million. What is the gross margin on the product?

• No Saving

• $ 3 million

• $ 7 million

• $ 20 million

You should always enter the country with the highest population first.

• True

• False

Developing nations are those that are making the transition from economies based on agricultural and raw materials production to industrial economies.

• True

• False

Developing nations are those that are making the transition from economies based on agricultural and raw materials production to industrial economies.

• True

• False

A product is changed to meet individual foreign target market needs. This is called product

• Japanese business people understand that time is money, so I would spend little time on "small talk" and get down to serious negotiations quickly.

• I would firmly state my demands and adopt a competitive negotiating style.

• I would take time to establish trust, and take a collaborative approach to negotiations.

Anthropologist Edward T. Hall identified national cultures on a continuum from "low context" to "high context" cultures. Which statement below best describes a "high context" culture?

• People change the way they communicate depending on who they are speaking to.

• People are more concerned with signing a contract than building trust and relationships.

• People are direct, or explicit, in their communications. 

For feasibility studies and exploratory research, international marketers can rely on secondary research sources

• True

• False

Joint venture does not allow for risk sharing- financial or political.

• True

• False

Licensing provides additional profitability with little initial investment

• True

• False